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Emerging Companies and Brands

Scaling your business isn't a mere option. It's a strategic imperative.

Identify emerging trends and respond quickly to market changes. Drive product innovation and adoption.
Build stronger retailer relationships and collaboration. Gain valuable shelf space and gain market share. Increase sales.

You can't build your brand
if you don't have a strong foundation to build upon

If you don’t know, you can’t grow. And if you can’t grow, you know. 

To survive and thrive, new companies and emerging brands, whether selling in physical stores or online, need to differentiate themselves and quickly capture market share. However, without reliable retail data to understand consumer needs and make strategic decisions, they may struggle to evolve and compete against larger, more established companies and brands.

Leverage daily item- and store-level POS and inventory data with VELOCITY® Essential to gain actionable insights that allow you to be agile, allocate inventory effectively, expand distribution, enter new markets, and grow profitably.

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HELPING EMERGING BRANDS WORK SMARTER—NOT HARDER

VELOCITY® Essential empowers smaller and new brands with limited resources and budgets to automate data collection, cleansing, and harmonization, allowing them to access timely and accurate retail data across all their retail partners and SKUs. By alleviating the challenges of data integration and harmonization, companies can concentrate on generating valuable insights and making informed decisions that promote sustainable growth and success.

With reliable POS and inventory data at the SKU and store level, which can be seamlessly integrated with syndicated data and third-party data, emerging brands can identify growth opportunities, ensure product availability, and create compelling, data-driven sales narratives to attract new retailers.

Explore Velocity
  • Leverage 625+ available retailer and distributor data adaptors, including Walmart, Amazon, and Target.
  • Integrate unlimited third-party data streams, such as syndicated data, demographics, weather, and social media data.
  • Utilize a standard set of interactive dashboards and preconfigured reports that don't require Microsoft Power BI.
  • Make confident, profitable decisions with reliable near real-time data, reporting, and analytics in minutes—not hours or days.
  • Quickly identify and effectively respond to shifts in consumer demand and market conditions.
  • Plan, execute, track, and measure all marketing and promotional initiatives more effectively and accurately.
Retail Analytics for Emerging Companies and Brands | Retail Velocity

LOSE INNEFICIENCIES.
WIN THE MARKET.

  • Increase Physical and Digital Shelf Space
  • Grow Distribution with New Retailers

  • Penetrate New Markets

  • Gain Market Share
  • Optimize New Product Launches and Investments
  • Reduce Out-of-Stocks
  • Optimize Replenishment and Ensure On-shelf Availability
Retail Analytics for Emerging Companies and Brands | Retail Velocity

Data-driven Decisions are Essential for growth

For smaller, emerging companies and challenger brands that aren't quite ready for the robust features and functionality that VELOCITY® Pro or VELOCITY® Enterprise provides, VELOCITY® Essential is the ideal pre-configured solution. 

VELOCITY® Essential provides an effective alternative with many of the same advantages of VELOCITY® .

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625+ Available International Retail Data Adaptors

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Unlimited Item- and Store-level Retailer Attributes and Measures

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Standard Set of Pre-configured Reports and Interactive Dashboards

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Industry-leading Automated Retailer Portal Downloaders

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Intuitive, User-friendly Browser-based VELOCITY Web Apps

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RETAIL DATA ANALYTICS GUIDE
FOR SALES AND MARKETING

Learn the 5 must-haves that retail data analytics software should provide sales and marketing teams to enable better planning, forecasting, and execution to increase ROI. 
GET YOUR FREE GUIDE

TESTIMONIALS

“Retail Velocity and its VELOCITY® platform have been a real strategic asset for us. In addition to bringing on additional revenues, we also credit VELOCITY with our ability to give our customers tangible proof of our impact on their bottom line and prove our value to them over time. Our customers want to know how we can do all the things we do—how we provide the timely and accurate reporting no one else can. That's a huge competitive advantage, and we credit VELOCITY®."
—Vice President of Sales, National Sporting Goods Supplier
“It’s all about greater visibility. The VELOCITY® platform lets us share information internally and with retailers more quickly, which lets people make better decisions and react more quickly to sales opportunities or critical issues. For example, we’re able to easily identify a retailer’s top 200 stores and if there’s a sale next month, I can tell them that we should send these stores extra product because they ran out the last time. I can even identify a list of stores that don’t have any of our products on their shelves, and that’s really free money we don’t want to lose.”
—Senior National Account Manager, Global Home Essentials Company
“Our customers want to know how we can do all the things we do—how we provide the timely and accurate reporting no one else can. That's a huge competitive advantage, and we credit VELOCITY®."
—Vice President of Sales, National Sporting Goods Supplier
“With VELOCITY®, we’ve created a much more efficient process that drastically reduces the time we spend getting and analyzing retail data. Because the process used to consume so much personnel time, sales and marketing teams sometimes went without having all the data they’d have liked to have. That doesn’t happen anymore.”
—Sr. Manager, Consumer Shopper Insights, Global Apparel Manufacturer
“Having a ‘single version of the truth’ and making that truth easily accessible is a huge benefit for us. It eliminates conversations over what’s the right data and puts us immediately in a position to make use of the data. With VELOCITY® and Microsoft’s Power BI platform, we can use advanced analytics for more in-depth and insightful analyses.”
— Sr. Manager, Consumer Shopper Insights, Global Apparel Manufacturer