For consumer brands and retailers, relying on inaccurate, incomplete, or inconsistent POS and inventory data is like inviting a Halloween horror show into their business.
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Who We Help
We Help CPG Teams Unlock the Full Value of Their Retail Data
Retail Velocity puts the most accurate daily SKU- and store-level data into the hands of leading consumer brands.
The VELOCITY® cloud-based data platform enables teams across your enterprise to easily collect, access, and leverage clean, up-to-date, and actionable retail data and insights to power faster and more-informed sales, marketing, and supply chain decisions.
With complete visibility into timely sell-through activity and inventory positions, you can better identify sales opportunities, reduce inventory management issues, and strengthen retailer collaboration.
Sales & account teams
Spend less time wrangling and wrestling disparate retail data and more time leveraging harmonized daily data from all your retail data sources—all in one place.
- Eliminate downloading retailer and distributor data and reports—and stop relying on various spreadsheets to manage your business.
- Proactively identify and respond to sales opportunities and inventory risks with actionable insights based on item- and store-level retail data.
- Use data-driven success stories to increase trust, improve joint business planning, and build stronger relationships with retail buyers and retail operations teams.
Marketing & Brand Managers
Better understand the how and why behind brand, product, and promotion performance and maximize ROI with precise, daily retail data at the SKU and store level.
- Sense and adjust quickly and intelligently to shifts in consumer demand or market conditions with complete visibility into the timeliest demand data.
- Leverage shelf-level data to optimize new product launches and seasonal campaigns and reallocate marketing dollars to drive increased sales and profitability.
- Accurately measure promotional lift and track campaign effectiveness across all retailers, channels, and markets with daily store-level sell-through data.
Supply Chain
Reduce inventory distortion and ensure the right product is in the right place at the right time with near real-time insights into inventory levels.
- Identify and prevent root causes of out-of-stocks and improve retail replenishment and fill rates to ensure optimal on-shelf availability.
- Accurately track product inventory and movement at all levels—store, chain, warehouse, and DC—with granular daily data from all retailer and distributor portals and data feeds.
- Gain a holistic view of your supply chain from production to consumer purchase to facilitate collaborative, data-driven strategic decisions that propel supply chain efficiencies, optimization, and consumer satisfaction.
INFORMATION TECHNOLOGY
Utilize a robust, scalable data collection and advanced analytics platform to meet the reporting and analysis needs across your enterprise.
- Streamline POS and inventory data ingestion, integration, and harmonization of all retail data with master, enterprise, and third-party data.
- Leverage a proven data warehousing solution that provides one version of trustworthy data for advanced retail analytics and actionable insights.
- Satisfy the collective data needs of your entire organization and enable confident, data-driven decisions that increase sales and maximize ROI.
Data & Business Analysts
Automatically collect, cleanse, and harmonize any retailer and distributor data with ERP, syndicated, and third-party data to generate valuable insights for impactful decisions.
- Identify sales trends and opportunities, inventory risks, and market condition shifts to better advise sales, marketing, and supply chain operations.
- Eliminate data silos and time spent downloading and aggregating supply and demand data so you can focus on uncovering valuable insights.
- Integrate unlimited third-party data streams, including syndicated, demographics, weather, social media, and more, with retail POS and inventory data.
C-Suite
Leverage aggregated daily POS and inventory data from all your retailers and distributors to gain a comprehensive view of your business from production to purchase.
- Easily access clean, accurate, near real-time data from all your retail data sources to see the big picture or drill down into item- and store-level detail.
- Align and enable your sales, marketing, supply chain, and IT teams with unified, reliable data to quickly identify and respond to issues and growth opportunities.
- Activate data-driven decision-making to run your business more efficiently, boost performance, and maximize ROI.
VELOCITY Helps You Turn Data Into Demand
Data can be a double-edged sword. Too much is a deluge, too little leaves you in the dark.
With VELOCITY, clean and harmonized supply and demand, internal, enterprise, and third-party data becomes understandable, manageable, and reliable. Your entire organization can make data-fueled decisions that benefit your entire business—and best of all, your consumers.
Business Benefits Abound
Reliable daily data can make your day—and your decision-making—a whole lot better.
Learn the numerous ways our retail POS analytics tools benefit your entire business.
TESTIMONIALS
Data-Driven Strategies to Minimize Backorders for Retail Success
Activating daily SKU- and store-level data, seamlessly integrated with ERP and third-party data, enables brands and retailers to proactively implement collaborative strategies to minimize backorders.