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Actionable insights based on precise retail POS data and analytics help marketers understand the how and why behind brand performance.

Identify consumer needs, patterns, and trends. Optimize new product launches. Track promotion and campaign effectiveness across all retailers, channels, and markets. Maximize ROI.

DON’T WASTE TIME GATHERING AND MANIPULATING DATA

Disparate data and lack of complete visibility into the most recent demand data prevents marketers from sensing and adjusting quickly to consumer demand shifts. 

Marketers and  brand managers need harmonized, accurate retail data to make strategic, fact-based decisions. Using near real-time POS and inventory analytics, marketers can develop successful marketing and advertising campaigns and promotions that drive incremental growth.

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Illustration of retail marketing teams leveraging retail POS data and POS and inventory analytics to improve trade promotions and retail marketing campaigns.

Data-Driven Marketing
Hits The Mark Every Time

VELOCITY®, our best-of-breed retail analytics software, allows marketers to leverage daily store- and item-level POS data that’s integrated with syndicated data. Make collaborative, data-driven decisions with internal partners and retailers to execute with excellence and outperform the competition.

Explore Velocity
  • Automatically ingest, cleanse, and harmonize daily item- and store-level supply and demand data with internal systems and third-party data.
  • Reduce time spent on data gathering and promotional performance analysis.
  • Transform reliable POS analytics and inventory analytics into valuable business intelligence.
  • Plan, execute, track, and measure all marketing initiatives more effectively and accurately.
  • Make confident, profitable decisions with reliable near real-time data and analytics—in minutes—not hours or days.
Marketing | Retail Analytics Software | Retail Velocity

Better Data, Smarter Decisions.
Smarter Decisions, Better Results.

  • Optimize New Product Launches and Investments
  • Maximize Trade Promotion Investments
  • Accurately Measure Promotional Lift by Store and Item
  • Reduce Out-of-stocks and Ensure On-shelf Availability
Marketing | Retail Analytics Software | Retail Velocity

Keep Your Brand In Demand

Brand managers make tough decisions every day that have a resonating impact on your company’s overall bottom line and reputation. Working without timely, harmonized data, though, makes those decisions tougher.

Empower them with a single version of the truth and sales analytics software that can help improve brand visibility, preference, and performance across all stores, channels, and regions.

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Improve demand planning and forecasting accuracy

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Improve overall market intelligence

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Respond quickly to changes in consumer demand, market conditions, and unforeseen events

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Ensure best-in-class field execution of promotions

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Effectively monitor budgets with respect to forecasted volume

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5 RETAIL DATA ANALYTICS
SOFTWARE MUST-HAVES

Take 5 minutes to learn about 5 essential components you need in a reliable retail sales and inventory data, reporting, and analytics application for marketing teams.

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TESTIMONIALS

“Retail Velocity and its VELOCITY® platform have been a real strategic asset for us. In addition to bringing on additional revenues, we also credit VELOCITY with our ability to give our customers tangible proof of our impact on their bottom line and prove our value to them over time. Our customers want to know how we can do all the things we do—how we provide the timely and accurate reporting no one else can. That's a huge competitive advantage, and we credit VELOCITY®."
-Vice President of Sales, National Sporting Goods Supplier
“It’s all about greater visibility. The VELOCITY® platform lets us share information internally and with retailers more quickly, which lets people make better decisions and react more quickly to sales opportunities or critical issues. For example, we’re able to easily identify a retailer’s top 200 stores and if there’s a sale next month, I can tell them that we should send these stores extra product because they ran out the last time. I can even identify a list of stores that don’t have any of our products on their shelves, and that’s really free money we don’t want to lose.”
-Senior National Account Manager, Global Home Essentials Company
“With VELOCITY®, we’ve created a much more efficient process that drastically reduces the time we spend getting and analyzing retail data. Because the process used to consume so much personnel time, sales and marketing teams sometimes went without having all the data they’d have liked to have. That doesn’t happen anymore.”
— Sr. Manager, Consumer Shopper Insights, Global Apparel Manufacturer
“Our customers want to know how we can do all the things we do—how we provide the timely and accurate reporting no one else can. That's a huge competitive advantage, and we credit VELOCITY®."
—Vice President of Sales, National Sporting Goods Supplier
“Having a ‘single version of the truth’ and making that truth easily accessible is a huge benefit for us. It eliminates conversations over what’s the right data and puts us immediately in a position to make use of the data. With VELOCITY® and Microsoft’s Power BI platform, we can use advanced analytics for more in-depth and insightful analyses.”
— Sr. Manager, Consumer Shopper Insights, Global Apparel Manufacturer