Party City POS Data
Party City is the largest retail party supply store in the United States and Puerto Rico. Party City is headquartered in Rockaway, New Jersey. Party City operates the Party City, Halloween City, and Factory Card & Party Outlet brands. Established in 1986 in East Hanover, NJ, the company was sold in 2005 to Amscan Holdings, Inc., the largest designer, manufacturer and distributor of party goods in America. Amscan then acquired Party America in 2006 and Factory Card & Party Outlet in 2007. Both retail chains began to operate under the Party City network. In 2011, Party City expanded outside the United States with the acquisition of the Canadian retailer Party Packagers, making Party City the largest party goods retailer in North America. Party Packagers stores have been re-branded as Party City.
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Vendors may receive daily or weekly, store-level updates and restatements of SKU level POS sales and inventory activity. Once the data streams are initiated or vendor portals are activated, VELOCITY® can automatically acquire, cleanse, harmonize and transform the data into actionable analytics to produce measurable results.