Farmers Trading Company POS Data

The Farmers Trading Company Ltd (branded as Farmers) is a new Zealand mid-market department store chain.  Based in Flat Bush in Auckland, Farmers operates stores across New Zealand, specializing in family fashion, beauty, homewares, furniture, electronics and large appliances/whiteware.   Farmers Holdings Ltd is privately owned by the James Pascoe Group, in turn owned by Anne Norman and family.  James Pascoe Ltd and Fisher & Paykel Finance bought Farmers on November 6, 2003 from Foodlands Associates for $311 million (NZD).  The business was split into the retail and finance arms with James Pascoe holding the retail arm and Fisher & Paykel Finance the finance arm which includes the Farmers Finance Card.

Farmers Department Store Website


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Vendors may receive daily or weekly, store-level updates and restatements of SKU level POS sales and inventory activity. Once the data streams are initiated or vendor portals are activated, VELOCITY® can automatically acquire, cleanse, harmonize and transform the data into actionable analytics to produce measurable results.

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