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VELOCITY® On AWS

Retail Analytics Built for the Cloud 

Deploy a streamlined VELOCITY environment in your own AWS ecosystem and accelerate your retail data journey with a proven platform backed by 32 years of retail analytics expertise.

Self-Service

Retail Analytics.

Powered by AWS.

 

Deploy Faster. Scale Smarter. Own Your Data.

VELOCITY® on AWS helps brands quickly collect, harmonize, and analyze retail data without the complexity of a traditional enterprise deployment.

Built using modern AWS-native services, VELOCITY on AWS provides a scalable foundation for retailer data integration, analytics, reporting, and AI-driven insights while allowing organizations to maintain control of their own environment.

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VELOCITYonAWS

VELOCITY® on AWS

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Why VELOCITY on AWS?

Organizations need access to retail data faster than ever, but many solutions require extensive implementation, infrastructure management, and ongoing services.

VELOCITY® on AWS offers a different approach:

  • Self-managed AWS deployment
  • Streamlined onboarding
  • Automated retail data processing
  • Built-in harmonization capabilities
  • Analytics-ready architecture
  • AI-ready data foundation
  • Flexible scaling as business needs grow
This offering brings decades of Retail Velocity expertise into a modern cloud-native deployment model

Built for Modern Retail Data Workflows

Cleanse, integrate, and harmonize disparate retail data to eliminate data silos
and optimize the value and utility of all your data.

 

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  • Collect: Connect retailer, distributor, inventory, and other business data sources.

  • Harmonize: Transform disconnected files and formats into a trusted, unified data foundation.

  • Analyze: Gain visibility into sales performance, inventory health, demand trends and retailer execution.

  • Act: Leverage AWS-native analytics, dashboards, reporting tools, and AI capabilities to support data-driven decisions.

Designed for Emerging and Mid-Market Growth

 

Full Data

VELOCITY on AWS is ideal for organizations that:

  • Need retail analytics without a large enterprise implementation.
  • Want greater ownership of their data environment.
  • Prefer AWS-native solutions.
  • Are building modern cloud-based analytics capabilities. 
  • Need scalable foundation that can grow over time.

Whether you're expanding retail distribution, increasing data volume, or modernizing analytics processes, VELOCITY on AWS provides a flexible starting point.

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Backed by 32 Years of Retail Intelligence

Retail Velocity has spent more that three decades helping brands transform retail data into business insights.

VELOCITY® on AWS combines that experience with modern cloud architecture to deliver a new way to deploy and manage retail analytics.

  • 32 years of Retail Expertise
  • Hundreds of Retail Data Sources  
  • Millions of Business Decisions Supported

Interested in VELOCITY®

Beta Testing?

Since 1994, VELOCITY® has been the best-in-class retail POS and inventory data collection, reporting, and analytics software solution for some of the world’s top CPG companies, as well as small, emerging, and challenger brands.

With the power to collect and integrate any type of retail data in any format, ingest the most granular demand and supply data, and manage hundreds of thousands of SKUs and attributes, VELOCITY enables CPGs and brands of all sizes and in any category to make game-changing, profitable decisions with unrivaled data, unparalleled analytics, and unequaled insights.

The only question is—which VELOCITY edition is right for your business?

VELOCITY Essential logo

For smaller, emerging, or challenger brands that aren’t quite ready for the robust features and functionality that VELOCITY® Pro or VELOCITY® Enterprise provides, VELOCITY® Essential is the ideal solution and is available through Retail Velocity or through our Value-added Reseller network.

VELOCITY® Essential provides an effective alternative with many of the same advantages, efficiencies, and benefits of VELOCITY® Pro.

 LEARN MORE

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  • Leverage a preconfigured solution designed for smaller, emerging, or challenger brands in the United States and Canada
  • 625+ Available N.A. and International Retail Data Adaptors
  • Industry-leading Retailer Portal Downloaders
  • Unlimited Retailer Attributes and Measures 
  • Browser-based VELOCITY Web Apps
  • Preconfigured Reports
  • Standard Set of Dashboards
  • Appropriate for brands that go to market with a relatively low number (less than 100) of individual SKUs
  • Best option for companies that require basic store-level or chain-level daily POS and inventory activity data
  • Suitable for brands that have a local or regional presence and want to expand
  • Minimizes IT staffing and hardware requirements while maximizing ROI

 BACK

VELOCITY Pro logo

As the CPG industry’s most robust and proven Demand Signal Repository, VELOCITY® Pro is designed to meet your current data and analytics requirements—and scale appropriately as your business grows and business needs change. 

By providing one version of the truth, VELOCITY® Pro serves as the most reliable data foundation for companies that have a single business unit or region with enterprise-level data and analytics needs and that want to optimize machine learning while moving to AI.  

 LEARN MORE

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  • 625+ Available N.A. and International Retail Data Adaptors
  • Industry-leading Retailer Portal Downloaders
  • Unlimited Retailer Attributes and Measures
  • Unlimited SKUs
  • Preconfigured or User-defined Reports and Interactive Dashboards
  • Standardized Syndicated, ERP, TPx, Demand Planning, Weather, and Census Data Imports
  • Standardized or Customizable Data Exports to ERP, TPx, Demand Planning, and AI Platforms
  • Master Data Governance that Exceeds Industry Standards
  • Optimized Semantics Layer to Simplify Data Access and Increase Data Usability
  • Unsurpassed Cloud Security with Microsoft Azure
  • Automated exports or extraction of cleansed, harmonized daily data into corporate EDW, data lake, ERP, or reporting tools

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VELOCITY Enterprise logo

VELOCITY® Enterprise is most appropriate for larger CPGs that conduct business globally or that have multiple business divisions/units that require the most comprehensive and precise enterprise-level data and analytics. 

VELOCITY® Enterprise allows companies to compare multiple data sets and perform deep dives to identify critical business issues and key growth opportunities.

 LEARN MORE

Group 6585 (1) (1) copy

 

  • 625+ Available N.A. and International Retail Data Adaptors 
  • Industry-leading Retailer Portal Downloaders
  • Unlimited Customizable Retailer Attributes and Measures
  • Unlimited SKUs
  • Customizable Reports and Dashboards
  • Customizable Syndicated, ERP, TPx, Demand Planning, Weather, and Census Data Imports
  • Customizable Data Exports to ERP, TPx, Demand Planning, and AI Platforms
  • Master Data Governance that Exceeds Industry Standards
  • Optimized Semantics Layer to Simplify Data Access and Increase Data Usability
  • Multiple Currency and Exchange Rates Mapping
  • Fiscal Calendar Mapping (retailer and supplier)
  • Unsurpassed Cloud Security with Microsoft Azure
  • Automated exports or extraction of cleansed, harmonized data into data lakes, corporate EDW, or application(s) of choice

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COMPARE EDITIONS AND KEY FEATURES

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ESSENTIAL

PRO

ENTERPRISE

Browser-based Web Applications
(Supports Chrome, Microsoft Edge, and Safari)

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Retailer & Distributor Adaptors

625+ Available Adaptors

(U.S. + International)

625+ Available Adaptors

(U.S. + International)

625+ Available Adaptors

(U.S. + International)
Automated Retailer Portal Downloaders

English Only

English Only

English with Non-English Available Upon Request

Supported Retailer Data Feed Languages

English Only

English + Select Latin Character Sets Available

English + All Latin Character Sets. Non-Latin Character Sets Available

Retailer Attributes and Measures
(Item-Level and Store-Level)

Unlimited

(Includes common attributes such as Units Sold, Dollars Sold, On-hand Store Inventory,  On-hand DC Inventory, and On-order Inventory)

Unlimited

(Includes common attributes such as Units Sold, Dollars Sold, On-hand Store Inventory,  On-hand DC Inventory, and On-order Inventory)

Unlimited Customizable

ERP Data Imports
(Includes SAP, Oracle, and Infor; includes international capabilities)

Standard Imports

Standard Imports + Customizable Imports

Standard Imports + Customizable Imports

Syndicated Data Imports
(Includes Circana, SPINS, and NPD)

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Standardized Imports

Customizable Imports

TPx Data Imports
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Standard Set of Fields

Customizable Imports 

Demand Planning Imports

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Standard Set of Fields

Customizable Imports 

Census Data Imports
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Standard Set of Fields

Customizable Imports

VELOCITY Reports

Preconfigured Reports Not Requiring Microsoft PowerBI

Preconfigured Reports + Customizable Reports with Microsoft PowerBI Add-on

Preconfigured Reports + Customizable Reports with Microsoft PowerBI Add-on

Interactive Dashboards

Standard Set of Interactive Dashboards

Standard Set of Interactive Dashboards + Customizable with Microsoft PowerBI and Analytics Server

Customizable Interactive Dashboards

VELOCITY Data Exports

Export of Preconfigured Attributes and Fields to EDW or Data Lake

Standard Export or Customizable Export to EDW, Data Lake, or ERP

Option to Export Data to Data Lakes and EDWs

Data Export to TPx

Standard Export to EDW or Data Lake

Standard or Customizable Configuration Available

Standard or Customizable Configuration Available

Data Export to Demand Planning

Standard Export to EDW or Data Lake

Standard or Customizable Configuration Available

Standard or Customizable Configuration Available

Data Export to Retail Velocity’s EDW
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Data Export to Retail Velocity’s Analytics Server, Including Microsoft PowerBI
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Standard or Customizable Configuration Available

Standard or Customizable Configuration Available

Artificial Intelligence Platform Data Adaptor
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Standard Configuration Available

Customizable Configuration

Data Export to Artificial Intelligence Platform
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Standard Configuration Available

Customizable Configuration

Apply for the VELOCITY on AWS Beta Program

We are opening a limited number of spots for eligible Consumer Packaged Goods brands to gain early access to our next-generation retail intelligence platform on AWS.
 
 Beta Participation Requirements :
Must be a CPG brand selling in a minimum of 3 major U.S. retailers (such as Amazon, Target or Walmart).
Ready to automate and harmonize fragmented POS, inventory, and supply chain data.
 
Spaces are strictly limited to ensure dedicated support for each participating client
 
👇 Submit your information below.

ACCELERATE YOUR
GROWTH WITH VELOCITY®

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VELOCITY provides CPGs and retailers with the speed and efficiency to unlock the value of clean, precise, unified demand and supply data to make strategic decisions that grow sales, revenue, and profitability at the speed of now.


If you’re ready to put the pedal to the metal, we’re ready to start you on your way.