INDUSTRY-LEADING RETAIL DATA COLLECTION, REPORTING, AND ANALYTICS
Nothing accelerates business growth quite like VELOCITY®
The VELOCITY cloud-based retail data platform collects, harmonizes, and enriches disparate data from retail partners, internal systems, and third-party vendors, providing brands with one version of the truth—unified, reliable data.
With precise, readily available daily POS and inventory data at the most granular level, consumer brands, both large and small, can activate in-depth analytics, gain actionable insights, and significantly improve company-wide decision-making to accelerate value and business growth—at the speed of now.
DATA INGESTION
VELOCITY® automatically collects internal or external data daily so you can spend your time more wisely.
- Continuously extract, ingest, and update daily item- and store-level supply and demand data.
- Collect data from any source: retailers, retailer portals, distributors, e-commerce partners, ERP systems, syndicated retail data providers, and more.
- Ingest large volumes of raw data through any data-sharing method and in any format, including retailer portals, EDI, APIs, Excel, email, and more.
- Leverage more than 625 available international retailer and distributor data connectors and adaptors.
DATA INTEGRATION AND HARMONIZATION
Cleanse, integrate, and harmonize disparate retail data to eliminate data silos
and optimize the value and utility of all your data.
- Identify, correct, remove, and reconcile inaccurate, incorrectly formatted, duplicate, corrupted, or incomplete data, including product descriptions, item numbers, units of measure, product attributes, and more.
- Transform and validate data for data warehousing or business analysis without IT involvement.
- Obtain a comprehensive, up-to-date view of your demand and supply chain across all retailers, at all levels, with accurate and consistent daily data.
- Unify and align business units and increase collaborative decision-making with easily accessible near real-time data and shareable insights.
DATA ANALYSIS AND ACTIONABLE INSIGHTS
See the big picture or dig into the details—the choice is yours. The benefits are everyone’s.
- Non-technical users can unlock answers to pressing questions in minutes—not hours or days—with interactive dashboards, scorecards, and visual data representations.
- Easily access automated standard reports, perform ad-hoc data analyses, or utilize Microsoft Power BI as part of VELOCITY if you don’t have your own analytical tools.
- Analyze the data you need, in the way you want and at the level you want: by item, store, chain, channel, territory, region, market, and more.
- View data based on either your corporate or your retailers’ fiscal calendars, hierarchies, or attributes.
- Provide complete visibility into the latest supply and demand activity to any department or business function to glean timely, actionable insights and improve internal and retailer collaboration.
- Identify key sales opportunities and inventory risks, evaluate product performance and promotion impact, and discover consumer and product trends.
DATA STORAGE, EXPORTING, AND USAGE
VELOCITY® empowers CPGs and retailers with
unified data—wherever and however they need it.
- Confidently store your one version of “true” data in VELOCITY’s secure and highly scalable Demand Signal Repository (DSR), or export the harmonized data to your own DSR, enterprise data warehouse, data lake, or integrated data platform.
- Feed your clean, ready-to-use daily data into local or cloud-based systems, applications, and business intelligence tools for additional data integration, data mining, and meaningful insights.
- Leverage VELOCITY and near real-time data as a foundational entry point into machine learning and a path to greater AI and Generative AI to drive more-informed decisions across your enterprise.
Since 1994, VELOCITY® has been the best-in-class retail POS and inventory data collection, reporting, and analytics software solution for some of the world’s top CPG companies, as well as small, emerging, and challenger brands.
With the power to collect and integrate any type of retail data in any format, ingest the most granular demand and supply data, and manage hundreds of thousands of SKUs and attributes, VELOCITY enables CPGs and brands of all sizes and in any category to make game-changing, profitable decisions with unrivaled data, unparalleled analytics, and unequaled insights.
The only question is—which VELOCITY edition is right for your business?
For smaller, emerging, or challenger brands that aren’t quite ready for the robust features and functionality that VELOCITY® Pro or VELOCITY® Enterprise provides, VELOCITY® Essential is the ideal solution and is available through Retail Velocity or through our Value-added Reseller network.
VELOCITY® Essential provides an effective alternative with many of the same advantages, efficiencies, and benefits of VELOCITY® Pro.
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- Leverage a preconfigured solution designed for smaller, emerging, or challenger brands in the United States and Canada
- 625+ Available N.A. and International Retail Data Adaptors
- Industry-leading Retailer Portal Downloaders
- Unlimited Retailer Attributes and Measures
- Browser-based VELOCITY Web Apps
- Preconfigured Reports
- Standard Set of Dashboards
- Appropriate for brands that go to market with a relatively low number (less than 100) of individual SKUs
- Best option for companies that require basic store-level or chain-level daily POS and inventory activity data
- Suitable for brands that have a local or regional presence and want to expand
- Minimizes IT staffing and hardware requirements while maximizing ROI
BACK
As the CPG industry’s most robust and proven Demand Signal Repository, VELOCITY® Pro is designed to meet your current data and analytics requirements—and scale appropriately as your business grows and business needs change.
By providing one version of the truth, VELOCITY® Pro serves as the most reliable data foundation for companies that have a single business unit or region with enterprise-level data and analytics needs and that want to optimize machine learning while moving to AI.
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- 625+ Available N.A. and International Retail Data Adaptors
- Industry-leading Retailer Portal Downloaders
- Unlimited Retailer Attributes and Measures
- Unlimited SKUs
- Preconfigured or User-defined Reports and Interactive Dashboards
- Standardized Syndicated, ERP, TPx, Demand Planning, Weather, and Census Data Imports
- Standardized or Customizable Data Exports to ERP, TPx, Demand Planning, and AI Platforms
- Master Data Governance that Exceeds Industry Standards
- Optimized Semantics Layer to Simplify Data Access and Increase Data Usability
- Unsurpassed Cloud Security with Microsoft Azure
- Automated exports or extraction of cleansed, harmonized daily data into corporate EDW, data lake, ERP, or reporting tools
BACK
VELOCITY® Enterprise is most appropriate for larger CPGs that conduct business globally or that have multiple business divisions/units that require the most comprehensive and precise enterprise-level data and analytics.
VELOCITY® Enterprise allows companies to compare multiple data sets and perform deep dives to identify critical business issues and key growth opportunities.
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- 625+ Available N.A. and International Retail Data Adaptors
- Industry-leading Retailer Portal Downloaders
- Unlimited Customizable Retailer Attributes and Measures
- Unlimited SKUs
- Customizable Reports and Dashboards
- Customizable Syndicated, ERP, TPx, Demand Planning, Weather, and Census Data Imports
- Customizable Data Exports to ERP, TPx, Demand Planning, and AI Platforms
- Master Data Governance that Exceeds Industry Standards
- Optimized Semantics Layer to Simplify Data Access and Increase Data Usability
- Multiple Currency and Exchange Rates Mapping
- Fiscal Calendar Mapping (retailer and supplier)
- Unsurpassed Cloud Security with Microsoft Azure
- Automated exports or extraction of cleansed, harmonized data into data lakes, corporate EDW, or application(s) of choice
BACK
COMPARE EDITIONS AND KEY FEATURES
ESSENTIAL
PRO
ENTERPRISE
625+ Available Adaptors
(U.S. + International)625+ Available Adaptors
(U.S. + International)625+ Available Adaptors
(U.S. + International)English Only
English Only
English with Non-English Available Upon Request
English Only
English + Select Latin Character Sets Available
English + All Latin Character Sets. Non-Latin Character Sets Available
Unlimited
(Includes common attributes such as Units Sold, Dollars Sold, On-hand Store Inventory, On-hand DC Inventory, and On-order Inventory)Unlimited
(Includes common attributes such as Units Sold, Dollars Sold, On-hand Store Inventory, On-hand DC Inventory, and On-order Inventory)Unlimited Customizable
Standard Imports
Standard Imports + Customizable Imports
Standard Imports + Customizable Imports
Standardized Imports
Customizable Imports
Standard Set of Fields
Customizable Imports
Standard Set of Fields
Customizable Imports
Standard Set of Fields
Customizable Imports
Preconfigured Reports Not Requiring Microsoft PowerBI
Preconfigured Reports + Customizable Reports with Microsoft PowerBI Add-on
Preconfigured Reports + Customizable Reports with Microsoft PowerBI Add-on
Standard Set of Interactive Dashboards
Standard Set of Interactive Dashboards + Customizable with Microsoft PowerBI and Analytics Server
Customizable Interactive Dashboards
Export of Preconfigured Attributes and Fields to EDW or Data Lake
Standard Export or Customizable Export to EDW, Data Lake, or ERP
Option to Export Data to Data Lakes and EDWs
Standard Export to EDW or Data Lake
Standard or Customizable Configuration Available
Standard or Customizable Configuration Available
Standard Export to EDW or Data Lake
Standard or Customizable Configuration Available
Standard or Customizable Configuration Available
Standard or Customizable Configuration Available
Standard or Customizable Configuration Available
Standard Configuration Available
Customizable Configuration
Standard Configuration Available
Customizable Configuration