Clean Data.
Clear Decisions.
In the ever-changing retail landscape, having the most timely and reliable data, analytics, and insights to make the most strategic decisions matters more than ever. However, many CPGs are inundated with POS, e-commerce, and inventory data that’s often hard to collect, dirty, and difficult to interpret—which can negatively impact revenue, retailer relationships, and consumer satisfaction.
With Retail Velocity, you can quickly and easily collect, access, and leverage precise near real-time data from all your retail data sources—at an item and store level—wherever, whenever, and however you need.
DATA COLLECTION
Automatically collect and import daily data from all your retail data sources.
With 600+ available retailer and distributor data connectors and adaptors, VELOCITY® continuously extracts, ingests, and updates your item- and store-level supply and demand data, no matter the source, method, or format.
DATA HARMONIZATION
Cleanse and harmonize large volumes of disparate sales and inventory data.
VELOCITY® transforms, validates, and unifies your data, providing a single view of your demand and supply chain across all retailers while aligning business units and decision-making.
ANALYSIS & INSIGHTS
Unlock answers to pressing questions in minutes—not hours or days.
Easily access interactive dashboards and intuitive data visualization tools and seamlessly share insights across all departments. Identify sales opportunities and inventory risks, evaluate new product and trade promotion performance, and discover key trends.
DATA EXPORTS
& OPTIMIZATION
Leverage your unified daily data
where it drives the most value.
Store your clean data in VELOCITY® or in your data warehouse or integrated data platform. Feed accurate daily data into local or cloud-based applications and business intelligence tools for additional data integration and meaningful insights.
Trusted by leading consumer brands
Drive Decisions With Accurate Data
- Fast-track your sales, marketing, and supply chain strategies with readily accessible harmonized data and intuitive retail sales and inventory reporting and analytics.
- Forecast, plan, promote, and execute better using fact-based insights from across all your retailers, markets, channels, and products.
Get All Teams Working in Unison
- Knock down data silos with seamlessly integrated POS and enterprise data, and merge departmental silos into a powerful, unified team acting on a single, reliable source of manageable information and shared business intelligence.
- Eliminate analytical conflict or uncertainty, and improve communication and collaboration to respond effectively to consumer demand shifts, market condition changes, and supply chain issues.
Strengthen Retailer Partnerships
- Allow account teams and customer-facing personnel to become your retailers’ go-to source for meaningful retail sales and inventory insights and strategic solutions.
- Maximize ROI and drive collaborative decision-making and shared growth with timely, accurate sell-through data and promotional performance metrics at the store and item level.
Take the Lead and Keep It
- Empower VELOCITY users from sales, marketing, and supply chain teams to make more proactive, impactful decisions with greater market intelligence to gain a competitive edge, capture market share, and build long-term brand loyalty.
- Better enable finance, operations, and IT to make data-driven decisions that increase profitably, reduce costs, and improve operational efficiencies to ensure sustained success.